Disrupt the waxing market by delivering a campaign that emotionally appeals to the female target market.
From a series of strategic client workshops, the market proposition was defined as ‘the Ultimate Waxperience’. With that in mind, we created:
- A 30 second TV commercial
- Animation graphics to communicate product function and benefit
- A campaign website takeover
- Advertising elements including outdoor billboards, digital display and social media
Sales uplift during the campaign period x 4 YOY.