Waxaway

Waxaway
Waxaway

Challenge

Disrupt the waxing market by delivering a campaign that emotionally appeals to the female target market.

Solution

From a series of strategic client workshops, the market proposition was defined as ‘the Ultimate Waxperience’. With that in mind, we created:

  • A 30 second TV commercial
  • Animation graphics to communicate product function and benefit
  • A campaign website takeover
  • Advertising elements including outdoor billboards, digital display and social media

Result

Sales uplift during the campaign period x 4 YOY.