Overcome the perception that Uniden only does home phones and convince businesses that the products on offer are highly competitive with other more well-known B2B brands.
A strategic and integrated business development campaign involving:
- Google Ads (including retargeting ads) capturing potential customers researching the same product category and driving them to the Uniden e-commerce microsite.
- Identify and directly engage influencers in the IT departments of medium- size businesses via an eDM, followed-up with telemarketing. A subsequent mailed print brochure conveyed the key features and benefits in commercial terms, so that they could effectively on-sell to the decision makers. A second telemarketing call secured qualified appointments for Uniden sales reps.
84 qualified appointments for Uniden sales reps and 220 product sales via the microsites to a value of $220,000.