Talulah

Talulah

Challenge

Launch a new e-commerce website with a holiday giveaway.

Solution

In partnership with Cosmopolitan magazine we launched Talulah online with a free holiday for two to Fiji for any purchase made via the website by readers.

The campaign extended to include:

  • Facebook advertising
  • Digital MREC leaderboard advertising.

Result

Website sales 250% beyond target on launch.