Sandleford – Pour-in-Place Launch

Brand Overview

Based in Melbourne, Sandleford is Australia’s largest distributor of letterboxes and safes. With a growing product portfolio, backed by more than 20 years of experience in the Australian hardware market, Sandleford is a key supplier to major retailers such as Bunnings Warehouse, Mitre 10, Danks and Officeworks as well as many independent hardware stores.


In an ongoing campaign, Heard Agency has been employed by Sandleford to launch Pour-in-Place, the world’s first DIY home rubber wet pour surfacing kit.


Heard PR has had strong wins throughout lifestyle, design, hardware and kids and parenting publications.

On an ongoing basis, Heard PR’s strategy is to continue to develop new media angles to keep audiences captivated.


Featured in Homeheaven, Better Homes & Gardens and a range of interested media influencers.