Redfern Village Case Study

Brand Overview

Located opposite Redfern Station, Redfern Village is a new retail precinct in the heart of Redfern, Sydney. Redfern Village offers a range of specialist retailers, food outlets and a brand new SPAR Supermarket.

Challenge

Heard PR was tasked with executing an effective local media-focused campaign with the goal of raising interest and awareness for the tenants of Redfern Village.

Solution

In a successful four months of PR activity, Heard PR had strong wins through a comprehensive local media outreach strategy. This strategy included media releases, interviews, and targeted pitching.

Result

Coverage was obtained in key publications including placement in numerous local media and trade titles such as Central Magazine, City Hub, and Hair Biz. Redfern Village tenants were also featured in Body + Soul and Men’s Muscle and Health Magazine for additional publicity.

Media exposure for Redfern Village saw an increase in clients for the tenants, exposure for their businesses and the precinct as a whole.

  • Total reader impressions of more than 1,500,000
  • More than $40,000 in total PR value for coverage obtained
  • Target ROI of 3:1 hit