Premium Comfort Plus

Premium Comfort Plus
Premium Comfort Plus


To develop a campaign that would enable mums to sample a new nappy product in a very competitive category.


We partnered Premium Comfort Plus with Warner Brothers and utilised the Looney Tunes characters for the brand. We made a competition that gave away 15,000 nappies and the chance to win a hosted Looney Tunes birthday party with Tweety!

The campaign extended to include:

  • Campaign Microsite
  • Digital partnership with Mamamia
  • Digital MREC leaderboard advertising.


15,000 nappies sampled and sales increase at IGA stores nationally. Not to mention one very happy family who had Tweety host their child’s birthday party.