Premium Comfort Plus
To develop a campaign that would enable mums to sample a new nappy product in a very competitive category.
We partnered Premium Comfort Plus with Warner Brothers and utilised the Looney Tunes characters for the brand. We made a competition that gave away 15,000 nappies and the chance to win a hosted Looney Tunes birthday party with Tweety!
The campaign extended to include:
- Campaign Microsite
- Digital partnership with Mamamia
- Digital MREC leaderboard advertising.
15,000 nappies sampled and sales increase at IGA stores nationally. Not to mention one very happy family who had Tweety host their child’s birthday party.