Premium Comfort Plus

Premium Comfort Plus
Premium Comfort Plus

Challenge

Develop a campaign that would enable mums to sample a new nappy product in a very competitive category.

Solution

We partnered Premium Comfort Plus with Warner Brothers and utilised the Looney Tune characters for the brand. We made a competition that gave away 15,000 nappies and the chance to win a hosted Looney Tune birthday party with Tweety!

The campaign extended to include:

  • Campaign Microsite
  • Digital partnership with Mamamia
  • Digital MREC leaderboard advertising.

Result

15,000 nappies sampled and sales increase at IGA stores nationally. Not to mention one very happy family who had Tweety host their child birthday party.