Paul’s innate ability to understand industry and business enables him to connect with clients and strategically direct their advertising to the most commercial benefit possible. Kicking off his career at United Business Media in London, he returned to Australia as a strategic brand contractor for Pacific Publications working across Men’s Health, Better Homes and Gardens, and Girlfriend titles. For the next 6 years, he ran CPA’s Global Brand and Marketing team responsible for a $5M annual budget. Every day the team and our 70+ clients to date have benefited from Paul’s international experience.