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Paul believes in solving problems with the most common sense approach possible. He has spent his entire career devoted to learning and understanding the agency’s industries of focus across mining, property, FMCG, and corporate communications. Paul’s professional journey began in London cutting his teeth in the ruthless Fleet Street Media before returning to advertising and PR in Australia and Asia. Since then he has worked with prominent brands such as British Airways, Fly BMI, GE, and Citibank. Paul is extremely hands-on as a leader and believes that successfully telling the untold stories of brands is the single most important thing in driving successful outcomes for all clients.