Kate Farms’ Komplete Launch

Brand Overview

Kate Farms Komplete is the first of its kind – a 100% organic, 100% natural, soy-free, dairy-free, gluten-free, non-GMO, hypoallergenic, vegan wellness shake. Komplete was developed by Australian-born Richard Laver, cousin of tennis great Rod Laver, and his wife, Michelle, as a nutritious food alternative for their daughter, Kate, who was diagnosed with cerebral palsy at a young age. 

Challenge 

Devirra Group, Kate Farms’ exclusive Australian distributor, engaged Heard PR to launch the leading wellness product in Australia, following its inclusion at 150 GoVita health chain stores nationwide.

Execution

Heard PR conducted a two-week media tour across Australia for Richard Laver, securing both East Coast and West Coast coverage. To support the visit, Heard PR generated an engaging and target appropriate media kit and press release to showcase the products. This was supported by media sends and comprehensive media pitching.

 Results

Heard PR raised Kate Farms’ profile in Australia and achieved strong editorial coverage in top-tier publications such as The Daily Telegraph, News.com.au, and The Daily Mail Online, reaching millions of Australians. An extensive trade media campaign supported consumer efforts, which included coverage in Food and Drink Business and other publications. With additional long lead lifestyle coverage expected, these fantastic results will only continue to grow.