IHS Australia

IHS Australia
IHS Australia
IHS Australia

Challenge

Develop an event activation that would drive prospects to the WA Mining and Oil Conference.

Solution

A fully branded exhibition stand with an interactive ‘Prospector’ game where attendees interacted with the IHS ‘Prospector’ software on a table top and searched for oil and gas in local terrain. Attendees who struck oil or gold were rewarded with prizes.

Result

54 qualified leads.