GE Mining

GE Mining
GE Mining

Challenge

Build brand awareness from a very low baseline and deliver GE Mining a world class fleet of innovative sales tools to drive engagement.

Solution

From a series of strategic client workshops, the market proposition was defined as ‘real world mining solutions born of innovation.’ This would become the brand platform for a suite of material and communications:

  • 32 individual product and service sales aids delivered globally.
  • An interactive digital CGI that visualised the GE Mining product and service offer across surface and underground mining environments.
  • A global website.
  • Campaign-led product microsites.
  • Global positioning video to communicate the direction and achievements of the new division to the broader business.

Result

Never before inbound enquiries attributed to marketing activity and a far greater product understanding by the target market, greatly broadening the sales opportunity for the business.