Fifth Avenue

Fifth Avenue
Fifth Avenue
Fifth Avenue

Challenge
Design a unique ice cream brand targeted at females that breathe fashion.

Solution
From a series of strategic client workshops, the market proposition was defined as ‘Fashionable Flavours’. The proposition was executed utilising the distinct natural ingredients andflavourss of the product by presenting rich product imagery. It was further executed with models wearing the distinct flavours as headpieces to emphasise the fashionable component of the proposition. This would become the brand platform for a suite of materials and communications:

• 0.5 Litre, and 1 Litre products.
• Female and product photography
• Pointed end product imagery to drive engagement
• Integration of traditional flavors.