Raise brand awareness from 20% to 30% of Everloc and their bathroom suction accessories.
Appeal to young females with a comedic product demonstration showing Everloc products offering superior suction with ease and style.
â¢ 30-second video
â¢ Digital banner ads
â¢ Mamamia sponsored post
â¢ SEM (AdWords and remarketing)
â¢ Brand awareness grew from 20% to 37.5%
â¢ Over 1,222 clicks from the 30-second commercial video CTR 2.13% (above the industry average of 1.84%)
â¢ The Everloc post scored a social lift score of 6.2 (benchmark is 1.3).
â¢ 100 clicks to the website
â¢ 38,379 views of the sponsored post
â¢ 178,931 total ad impressions
â¢ 275,786 Facebook impressions
â¢ 442 Facebook shares of the sponsored post
â¢ 237 Facebook likes on post
â¢ 53 Facebook comments on post
â¢ 70 Facebook reshares of post
â¢ Over 1,100 clicks from the 30 second commercial
â¢ Above average click-through
â¢ Exceeding the daily budget every day.
â¢ 1.91% click through rate