Coco Joy Store Launch Event


To launch Coco Joy’s first retail store at the iconic Westfield Bondi Junction ahead of the spring buying season.


Heard was tasked with conducting a store launch with minimal trading impact at maximum trading capacity, so devised a rolling format that gave journalists intimate interviews with key Coco Joy staff. Journalists and influencers were carefully selected to build Coco Joy’s reputation in a highly targeted demographic. Lavish media gifts were devised within a strict budget, allowing media to try Coco Joy products at their convenience.


  • Raised Coco Joy’s profile with invited media and situated strong editorial coverage
  • Provided media with the complete Coco Joy experience, positioning the brand as a lifestyle
  • Utilised the media event to gain coverage and exposure for the store and increase traffic
  • Gave media an opportunity to sample the product and talk to key brand spokespeople to better understand the brand and its values
  • 11 articles across key target publications, including Delicious, Australia’s most read food publication
  • Total reader impressions of more than 1,000,000
  • Effective event management resulting in substantial ROI for Coco Joy