Coco Joy Store Launch Event
To launch Coco Joy’s first retail store at the iconic Westfield Bondi Junction ahead of the spring buying season.
Heard was tasked with conducting a store launch with minimal trading impact at maximum trading capacity, so devised a rolling format that gave journalists intimate interviews with key Coco Joy staff. Journalists and influencers were carefully selected to build Coco Joy’s reputation in a highly targeted demographic. Lavish media gifts were devised within a strict budget, allowing media to try Coco Joy products at their convenience.
- Raised Coco Joy’s profile with invited media and situated strong editorial coverage
- Provided media with the complete Coco Joy experience, positioning the brand as a lifestyle
- Utilised the media event to gain coverage and exposure for the store and increase traffic
- Gave media an opportunity to sample the product and talk to key brand spokespeople to better understand the brand and its values
- 11 articles across key target publications, including Delicious, Australia’s most read food publication
- Total reader impressions of more than 1,000,000
- Effective event management resulting in substantial ROI for Coco Joy