Disrupt the flavoured milk market by announcing the arrival of a new entrant with a unique campaign.
From a series of strategic client workshops, the market proposition was defined as ‘give a cow a break’ This would become the brand platform for a suite of material and communications:
- 15 and 30 second TV commercial animation
- Illustration of all bespoke characters
- A website take over
- Advertising elements including outdoor billboards
Campaign in market. TBA!