Cocojoy Milk

Cocojoy Milk
Cocojoy Milk

Challenge

Disrupt the flavoured milk market by announcing the arrival of a new entrant with a unique campaign.

Solution

From a series of strategic client workshops, the market proposition was defined as ‘give a cow a break’ This would become the brand platform for a suite of material and communications:

  • 15 and 30 second TV commercial animation
  • Illustration of all bespoke characters
  • A website take over
  • Advertising elements including outdoor billboards

Result

Campaign in market. TBA!