Cafe Sara Coffee
Design a unique coffee brand and packaging that is distinguished in a cluttered coffee market.
From a series of strategic client workshops, the market proposition was defined as ‘roasted in Melbourne, the Italian way’. This would become the brand platform for a suite of material and communications:
- 500gram, and 1kg display
- Illustration of Melbourne street art fused with traditional Italian elements
- Pointed end product imagery to drive engagement
- Integration of traditional Italian colour palette to drive attention
In market, on shelf and selling!