Cafe Sara Coffee

Cafe Sara Coffee
Cafe Sara Coffee
Cafe Sara Coffee


Design a unique coffee brand and packaging that is distinguished in a cluttered coffee market.


From a series of strategic client workshops, the market proposition was defined as ‘roasted in Melbourne, the Italian way’. This would become the brand platform for a suite of material and communications:

  • 500gram, and 1kg display
  • Illustration of Melbourne street art fused with traditional Italian elements
  • Pointed end product imagery to drive engagement
  • Integration of traditional Italian colour palette to drive attention


In market, on shelf and selling!