30-Second Outdoor Cleaner

30-Second Outdoor Cleaner
30-Second Outdoor Cleaner

Challenge

Disrupt the outdoor cleaning market by breathing life into the category.

Solution

From a series of strategic client workshops, the market proposition was defined as ‘Cleaning Australia Beautiful’. This would become the brand platform for a suite of materials and communications:

  • 30 second TV commercial animation
  • Animation graphics to communicate product function and benefit
  • New website including campaign integration
  • Advertising elements including outdoor billboards, digital display and social media.

Result

Sales uplift during the campaign period x 5 YOY.