30-Second Outdoor Cleaner
Disrupt the outdoor cleaning market by breathing life into the category.
From a series of strategic client workshops, the market proposition was defined as ‘Cleaning Australia Beautiful’. This would become the brand platform for a suite of materials and communications:
- 30 second TV commercial animation
- Animation graphics to communicate product function and benefit
- New website including campaign integration
- Advertising elements including outdoor billboards, digital display and social media.
Sales uplift during the campaign period x 5 YOY.