Advertising on WeChat moments

While WeChat may have begun as a messaging app, its current form combines life’s essentials into one platform. WeChat seamlessly switches from desktop to mobile and business to fun; ensuring…

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The importance of PR for infrastructure

PR is an essential tool for infrastructure companies to build brand awareness, relationships and a good reputation. It can generate company loyalty, advocacy and eventually lead to sales and new…

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WeChat: The most important app in China

WeChat is China’s most used app, and it’s time for Australian businesses to use it too. WeChat was launched in early 2011, but by 2013, WeChat had garnered 200 million users. Today, the app…

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The right way to market infrastructure

The infrastructure industry faces unique challenges that are often overlooked. From the long sales cycles to a highly informed audience, copywriting and marketing for infrastructure is unlike what…

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